What would you do if you were a very talented graphic designer,
and, if you loved Etsy, and the handmade movement in general....
Why you would probably open your very own Etsy shop -
and then, you would start your own BLOG to promote the Etsy shop.
You would probably even name that blog after your favourite colour -
I'm thinking maybe ORANGE !
And, what if your blog became wildly popular - say 10,000 plus viewers per day ?
And if one of your followers asked you to design a line of fabrics for her collection ?
Why, I guess you would say that your name was Jessica Jones.
Yes, that Jessica Jones - graphic designer extraordinaire from Evanston, Illinois.
So how does one balance life as a graphic designer - creating brand identities, logos, and marketing collateral, with daily posts on a hugely successful blog?
I have no idea.
I do however have some ideas about why she has been so successful in establishing
her own corporate identity - her brand -
Jessica Jones.
Talent is a given.
As is determination, and probably
a good measure of luck.
According to Google,
Howaboutorange is a blog
'brimming with craft tutorials, DIY projects, free downloads, decorating tips
and design inspiration'.
It is also a blog brimming with
personality.
Where else would you find a category dedicated to
'timewasters'
on a blog - or anywhere ?
It's fun and it's quirky.
It's also incredibly sincere - which I think probably
would be an apt description
of Jessica herself.
Jessica's fans already know this -
but she has a new
line of fabrics just waiting to burst onto
the scene
in early 2011.
Until then,
we'll have to occupy our time making
dollar bill origami, and
Mr. Picasso Head pictures.
Cool !
I made this pillow using a fabric designed by Jessica.